A younger, more varied audience is what The Wine Society of India is looking to woo in India – one of the fastest growing market for Wine. “There is a wide range of wine available in the market but not enough information,” said Steven Spurrier, chairman of the Board of Wine Advisors, The Wine Society of India.
The Indian market for wine, which is growing at about 25% per year and is showing no signs of slowing down – in spite of the recession all around.
“Membership is free and all you need to do is order two shipments (equivalent to 12 bottles of wine) a year,” said David Banford, director of The Wine Society of India. “At the moment, the average order is 3.5 shipments a year,” he added. He also discussed the prospect of weaning the younger crowd out of vodka-whisky swinging habits, and replace it with a glass of wine.
The Society guarantees that prices will not cross the MRP and the price range for each 6-bottle quarterly shipment will be between Rs 5,000 and Rs 10,000, including taxes and shipping charges.
What else is on offer – invitations to wine tasting sessions organized in the leading metros, wine news and education on the website and various special offers in conjunction with the various partners of The Wine Society of India.
Pairing Wine With Butter Chicken
Pairing Wine With Chicken Tikka Masala
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